FrancisPage: OldTube

Monday, June 30, 2008

OldTube

Ratings people and media analysts say young people don't watch TV news.

Now Variety tells us a lot of 'em don't watch TV, period:

According to a study released by Magna Global's Steve Sternberg, the five broadcast nets' average live median age (in other words, not including delayed DVR viewing) was 50 last season. That's the oldest ever since Sternberg started analyzing median age more than a decade ago -- and the first time the nets' median age was outside of the vaunted 18-49 demo.

That notion of a "key demo" may (hopefully) be on its way out in favor of "anybody we can find."

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