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Wednesday, January 11, 2006

Tucson's News Queen?

David Hatfield's latest column in Inside Tucson Business raised my eyebrows. Here's the first few grafs:

Crown KOLD 13 and Kris Pickel the ratings victors

The race is over. The results have been tabulated. Now the victor can be crowned. In the battle among the big three local TV stations for news ratings supremacy, Kris Pickel and the News 13 team won, according to the latest ratings taken by Nielsen Media Research Nov. 3 through 30 and just recently released.

Since its breakthrough in February 2004, KOLD appears to be on a hot ratings streak.

Ahh, but ... coming up fast is Jennifer Waddell. In her debut as the lead female anchor on KGUN 9, the station's 10 p.m. newscast registered a 50 percent increase in viewers ages 25-54 year-old over a year ago. That age group is the primary target stations and, more importantly, the lion's share of advertising dollars.

There are a lot of variables that contribute to winning ratings. Some of KGUN's increases might be attributable to higher numbers locally for ABC's primetime programs but probably Waddell can rightfully be given some credit.

Meanwhile, declining fortunes continue to plague once-dominant KVOA 4's Eyewitness News. Nobody can blame Kristi Tedesco for the station's losses. Among 25-54 year-olds viewing was off in every weekday newscast, including those she doesn't anchor. KVOA is down 17 percent at 10 p.m., down 39 percent at 6 p.m., down 6 percent at 5 p.m., down 30 percent at noon and down 9 percent in the 5 a.m. to 7 a.m. slot.

Thanks, David! Kris and I both emphasize we can't do it all, not without our (heaping praise alert) wonderful staff. Pass those crowns around.

Actually, I don't look too bad in a crown. But I'll stick to my tricorn.

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